Translate your experience into a clear, compelling personal brand that opens doors and makes decisions easier - for them and for you.
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A step-by-step plan, built on the foundation that powers the biggest consumer brands. Practical, no-nonsense guidance. Strategic messaging that highlights your track record and perspective to position you for what’s next.
Start Building Your Brand NowYour Complimentary Introduction
Personal Branding Deliverables
Your Brand on a Page
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Each section builds on the previous one, and, step by step, we clarify exactly WHO you are and WHAT you uniquely bring.
Refined
Resume/CV
Compelling
Intro Emails
Structured Story Matrix
(I'll explain)
LOTS MORE!
Your package includes
- 12 video lessons
- Flexible "formulas" to make big ideas easier to shape and share
- Notes to go with each lesson - you don't have to write anything down!Â
- A 43-page workbook -Â everything to fill in, step by step
- Draft emails for feedback and for networking
- AI prompts that work - use tech to make this easier
- Lifetime access
Personal Branding Curriculum
Phase 1Â
The Product (= you)Â
Before you can market anything - and especially yourself - you need a clear, compelling way to describe what you offer. That’s where we begin. In this first phase, we’ll lay the groundwork with key marketing fundamentals. Then we’ll dig into your experience and strengths, distill the insights, and shape them into a sharp, differentiated narrative that captures who you are.
Lesson 0 Introduction (6 min)
Lesson 1 Attributes & Skills (17 min)
Lesson 2 Data Synthesis (12 min)
Phase 2Â
The Marketplace
Next, we examine the landscape. Who else is out there, and how do you stand apart? Just as importantly, what’s your destination? We’ll define your goals and align your positioning to support them. Think of this as strategic segmentation: identifying your audience and tailoring your message to meet their needs. Finally, once we know the target, we frame their core problem and explain why YOU are the most compelling solution.
Lesson 3 You vs. the World (12 min)
Lesson 4Â Stew (trust me it makes sense)Â (22 min)
Phase 3Â
The Impact
In a crowded, competitive market, facts alone can't set you apart. To persuade, you need more than credentials, you need to tell a story that connects. We’ll craft a message that not only proves you’re the right choice, but resonates on both a rational and emotional level to capture the target's brain and heart. That connection - that impact - is what makes your message land.
Lesson 5 Rational & Emotional Benefits and Why You Need Them (15 min)
Lesson 6 Poking Holes (6 min)
Phase 4Â
Go Time
Finally, we bring your brand to life across every touchpoint. You’ll walk away with a crisp elevator pitch, tailored talking points, vivid examples, and polished assets, from your resume/CV to intro emails, a full revamp of your LinkedIn profile, social media guidelines, and beyond. With your brand brought to life consistently across all of your marketing materials, every conversation becomes a strategic step toward your next opportunity. Â
Lesson 7 Let's Get Ready to ... Network! (20 min)
Lesson 8 Marketing Materials & Marketing Strategy Part 1 (17 min)
Lesson 9Â Marketing Materials & Marketing Strategy Part 2 (16 min)
Lesson 10Â Marketing Materials & Marketing Strategy Part 3 (20 min)
Lesson 11 It's Actually Go Time (9 min)
