Hi! I'm Clare.
I know a lot about marketing and brands. Why? Because people fascinate me. I'm endlessly curious about how they think, what drives their choices, and how they decide. Marketing is how I bring that curiosity to life.
I've marketed everything from granola bars to gin, from cereal to hot sauce. I’ve sold tequila, yogurt, cookies, vodka, and wine. I’ve taught marketing to undergrads - and pitched dinner to toddlers.
I’ve worked inside global multinationals, nimble startups, and academia.
I’ve built brands from scratch and breathed new life into mature ones.
I’ve led teams, managed agencies, motivated sales forces.
I’ve launched new products. I’ve been - literally - the global market for a specific strain of barley.
Along the way, I’ve won awards for great advertising and great marketing. But more importantly, I’ve developed a deep understanding of what makes marketing work.
I know the fundamentals, the frameworks, the tools - and where it’s all headed.
I know how consumers think and what nudges them to choose one thing over another.
And I know how to make all of that clear to people who don’t speak marketing.
Let's talk, so you can tell me how I can help you.
When you bring me on as your Fractional CMO, you get all of my experience and training, in a scalable package.
Personal Branding clarifies what you bring to the table, and why that matters - to help you step toward what's next.
Not sure how you want to work together? Let's chat. Click below to set up a half-hour, no-commitment video call.
